All Walks, the pro-diversity website co-founded by Caryn Franklin, Debra Bourne and Erin O Connor

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“I think change can happen, but people have to keep pushing. The ‘surprise’ element is a good thing; most brands want to be iconic and if you look back at all the people who have been that, they’ve generally done something new and different. I always find it funny when people use the expression ‘the next Kate Moss’. The people that lead the way in something weren’t the next anyone. It is about money, it is a business, but it is worth it to take that risk.”